Marketing firms can be an expensive proposition for a company to use, especially small businesses. But when John Richter and Kessler Valentin, who both attended Central Michigan University, wanted to change that,
BrainBerry Marketing was born.
"It's like having all of the perks of having a publicly-traded company's marketing department, at an affordable monthly subscription fee," says Richter. "It is designed to level the playing field for small businesses by offering everything from graphic design and copy editing, to web design and webmaster services."
The company offers a basic package for companies looking to start their marketing off with social media management. The three-person staff at BrainBerry will then take care of all the information, posts, likes and analytics so the client can focus on the other aspects of the business. That package is a reasonable $89.95 a month, which includes daily services that have been proven to convert into business for BrainBerry's clients.
"During our first meeting, we wrote the words of what we want to be on the whiteboard--'funky contemporary' is what we came up with," says Richter. "(That) translates to 'eye catching and entertaining, while keeping everything sleek and clean.'
"Kessler is a prodigy as a graphic designer, and everything he produces is world class. I am very excited to see what we can do for the great businesses of central Michigan."
The company, based out of Mount Pleasant, opened on Feb. 1 and is open to new clients. Richter says the people who can benefit most from their marketing are owners of smaller businesses. The subscription model they developed doesn't fluctuate, either.
"You get the services you pay for--the price will not change," says Richter. "In an industry (marketing) that is marked as manipulative and sneaky, we aim to create a culture of inspiration and transparency."
Writer: Sam Eggleston
Source: John Richter, BrainBerry Marketing
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